ive always admired paul smith for his unique twists into everything. right now, he design 133 bags, each just having 10 pieces per design exclusively for his stores in japan. quite cool to have in this mass-production era.
“I wanted to show that creativity is not just driven by money or commerciality and that it can be about a simple idea and effort. Designing 138 prints at the same time for one project was both extremely challenging and rewarding at the same time. I wanted to give and show something interesting and unique to the customer, and hopefully we have achieved that” Paul Smith
source:
http://www.paulsmith.co.uk/personal/space-gallery/project-10-bag,25,FA.html
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